Interview between Mr. Brice Borin – General Manager of Movenpick Resort Cam Ranh with Vietnam Investment Review

At Movenpick Resort Cam Ranh, we’re trying to keep things moving by adapting our strategies in response to group and MICE inquiries, besides our family and leisure segment.

Movenpick Resort Cam Ranh

Vietnam’s MICE tourism expected to explode after COVID-19

After months of slowdown, domestic travelers are excited to travel again, thus the inbound segment might recover faster than outbound travel, especially for non-air travel such as by cars and trains. We expect that 2021 will be the year of domestic travel recovery as customers’ confidence is restored.

At Movenpick Resort Cam Ranh, we’re trying to keep things moving by adapting our strategies in response to group and MICE inquiries, besides our family and leisure segment. Our guests will be more cautious in selecting a destination and a hotel that is known to be a safe choice with stringent sanitation processes and strict adherence to local regulations.

We are glad that Vietnam has launched a clear vaccination plan and inoculated those people at the frontline. As hotel operators, we have strong faith in the execution of vaccine distribution by the government and we are optimistic and believe in a brighter future for domestic tourism.

As the demand for travel and tourism starts to grow again, and the nationwide vaccination program is well underway, we hope to restore travelers’ confidence with a shift towards staycations, leisure, public gatherings, and more meetings and seminars, and exhibitions in domestic destinations.

We’re pushing MICE in the upcoming months to promote Cam Ranh and Bai Dai beach as great destinations to organize teambuilding activities, gala dinners by the beach, wedding ceremonies, and other social events. Lots of interesting activities await our guests, from outdoor water sports, a beerhouse, multi-level pools, game room to karaoke, bars, and a club at Movenpick Resort Cam Ranh.

Most businesses are resuming operations in Vietnam. However, Vietnam’s Minister of Health Nguyen Thanh Long has warned of a possible new wave as regional countries report a rapid surge of new cases and citizens have failed to implement the ministry’s preventive measures.

With strict health protocols, including testing and medical surveillance, we think it is mandatory for tourists who are entering the country to ensure the safety of citizens and that there is no outbreak of any kind.

Vietnam’s tourism sector is an important pillar of the country’s economic development. Many 4- and 5-star properties are set to open, and a variety of tours will be offered, such as cultural and historical tours, adventure tours, sea-based tours, luxurious vacations, and eco-tours.

Despite all the potential for the tourism and hospitality industry in Vietnam, some challenges exist, such as underdeveloped infrastructure in certain areas and a lack of professional know-how, especially after the impact of the pandemic.

However, the crisis could be an opportunity to rethink and rebuild tourism for the future. The Vietnamese government could drive the country’s economic growth and rebuild the tourism industry by developing infrastructure and hospitality schools, encouraging the development of resorts and hotels which have experience in delivering luxury services and facilities, local communities supporting domestic destinations and services, and increased revenue for the local tourism sector.

Plus, we should have a proper urbanism plan for hotels and resort development and monitor the number of hotels and resorts opening per year to match the market demand.

Once we’re able to open borders, we can ease the visa process for more countries and resume international flights directly to emerging destinations that allow us to compete with well-known destinations in Bali and Phuket.

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